Development of Distribution Networks and B2B Customer Acquisition in Spain, Portugal and Latin America
Comprehensive support for the international expansion of one of Poland’s leading biotechnology companies through the development of sales channels and business partner networks across Spanish- and Portuguese-speaking markets.
The client, one of Poland’s leading manufacturers of innovative biotechnology solutions, selected Tedalian to deliver a strategic international sales development project. The objective was to establish sustainable distribution channels and secure business partners capable of supporting the long-term development of the client’s brand in Spain, Portugal and Latin America.
The scope of cooperation included the identification of potential distributors, importers and B2B customers, assessment of their commercial potential, multi-stage market prospecting and qualification of prospective partners in line with the client’s international expansion strategy.
Tedalian conducted direct discussions with selected companies, organised product presentations involving the manufacturer’s representatives, coordinated the distribution and testing of product samples, and actively supported the preparation of commercial proposals and negotiations on the terms of cooperation. During the onboarding of new partners, we also coordinated product training sessions and presentations for end customers, supporting the effective launch and development of sales in the new markets.
Drawing on extensive international experience and a well-established network of business contacts across Spanish- and Portuguese-speaking markets, Tedalian played a key role in developing commercial relationships that created a strong foundation for the client’s continued international sales growth.
Project Outcomes
- identification and qualification of potential business partners across Spain, Portugal and Latin America,
- development of a B2B network comprising distributors, importers and end customers,
- organisation of business meetings, product presentations and product testing processes,
- support throughout commercial proposal preparation, negotiations and onboarding of new partners,
- coordination of product training for distribution partners and end customers,
- significant reduction in the costs and risks associated with entering new international markets,
- acceleration of the internationalisation process through Tedalian’s local market expertise and established network of business relationships.
The project demonstrates Tedalian’s ability to support the international expansion of companies operating in the high-technology and biotechnology sectors. By combining in-depth knowledge of the Iberian and Latin American markets with hands-on Business Development and active sales support, Tedalian enabled the client to accelerate its entry into new markets and establish sustainable business relationships with strong long-term commercial potential.