Expansion of the CX80 Brand in Spain and Development of Distribution Channels
Comprehensive market entry and sales development project for one of Poland’s leading manufacturers of technical chemicals, focused on building a distribution network and developing B2B sales in Spain.
CX80 is one of Poland’s most recognised manufacturers of lubricants, industrial maintenance products, silicones, adhesives and specialised technical chemicals. For more than 30 years, the company has been developing innovative solutions for industry, automotive, construction and maintenance applications, earning the trust of customers across numerous European markets.
As part of its international expansion strategy, CX80 entrusted Tedalian with the development of its sales activities in the Spanish market. The objective of the cooperation was to establish sustainable distribution channels, acquire new business partners and increase product availability in one of Europe’s largest markets.
The project covered a comprehensive market analysis, identification of potential importers, distributors and industrial customers, preparation and implementation of a targeted sales prospecting campaign, presentation of the product portfolio, organisation of business meetings, and support throughout the quotation and commercial negotiation process.
Through a multi-stage sales development programme and active relationship building, Tedalian successfully introduced the CX80 brand to key stakeholders in the Spanish technical chemicals and automotive products market.
One of the project’s most significant achievements was the introduction of CX80 products into the online offering of Spanish automotive retail chain Aurgi, significantly increasing the brand’s visibility and making its products more accessible to customers throughout the Spanish market.
Project Outcomes
- comprehensive sales prospecting across the Spanish technical chemicals market,
- presentation of the CX80 offering to 120 potential distributors and business partners,
- preparation of 40 tailored commercial proposals for interested companies,
- organisation of 16 business meetings with prospective partners,
- coordination of product testing through the delivery of samples to 10 companies,
- establishment of cooperation with 5 new business partners,
- introduction of CX80 products into the Aurgi online store, opening a new sales channel in the Spanish market.
The project demonstrated the effectiveness of Tedalian’s approach to the internationalisation of industrial companies. By combining in-depth local market knowledge, targeted sales prospecting and hands-on commercial support, Tedalian enabled the client to rapidly build a valuable network of business contacts, establish cooperation with new partners and successfully launch sales of its products in Spain.