LB Pro Sp. z o.o. – Launching Savvy Lockers Software in the Spanish Market
Comprehensive Business Development campaign combining pre-event marketing, sales support during the AESS trade fair, and systematic lead development and conversion for Savvy Lockers, a software solution designed for the self-storage industry.
LB Pro Sp. z o.o., the developer of the Savvy Lockers self-storage management system, entrusted Tedalian Enterprise Services with a comprehensive sales development project in the Spanish market. The objective was to increase awareness of the solution among self-storage operators, generate high-quality commercial opportunities and initiate sales discussions with prospective customers.
The project was structured around two complementary stages: a targeted marketing and invitation campaign prior to the AESS trade fair, followed by a lead nurturing and sales development campaign after the event.
The first stage began with an in-depth analysis of the Spanish self-storage market and the identification of companies with the strongest potential to implement Savvy Lockers. Based on this research, we developed a targeted database of self-storage operators, identified decision-makers responsible for infrastructure development and investment, and designed a multi-channel marketing and invitation campaign combining email communication with systematic telephone follow-up.
The campaign targeted nearly 70 companies operating in the Spanish market. Its purpose was to introduce the Savvy Lockers solution, invite key decision-makers to the LB Pro stand during the AESS trade fair in Madrid and arrange individual product demonstrations.
In parallel, Tedalian completed comprehensive product training, enabling our team to independently present the functionalities and business benefits of the Savvy Lockers system in Spanish. During the AESS event, we supported commercial meetings, delivered software presentations and demonstrations, assessed prospective customers’ requirements and conducted the initial qualification of potential implementation projects.
As a result of the campaign, the number of visitors to the LB Pro stand was approximately three times higher than initially expected, while the event generated more than 30 qualified sales leads. These included both independent self-storage operators and some of the largest self-storage networks actively expanding their operations in Spain.
From Lead Generation to Sales Opportunities
The second stage of the project focused on maximising the commercial value of the leads generated during the event.
We developed an individual qualification process for each lead, combining targeted email campaigns, multi-stage telephone follow-up, renewed presentation of the business benefits of the solution and the organisation of online meetings. Each prospective customer was taken through a structured lead nurturing process designed to gain a detailed understanding of planned investments, existing infrastructure, access control systems and expectations regarding the automation of self-storage operations.
During online meetings, Tedalian presented the functionalities of Savvy Lockers, discussed integration possibilities with existing technology solutions and prepared tailored commercial proposals based on the Software as a Service (SaaS) model.
Acting as LB Pro’s local commercial representative, we conducted negotiations in Spanish, addressed technical and business enquiries and coordinated subsequent stages of the sales process between prospective customers and the software developer.
The generated opportunities included both companies planning their first self-storage facilities and major Spanish operators expanding their networks with new locations. Several prospective customers expressed interest in implementing pilot projects that could subsequently be rolled out across their wider facility networks.
Through a structured qualification process and consistent commercial follow-up, Tedalian significantly increased the potential for converting the most promising leads into concrete software implementation projects.
Scope of Services Delivered
- analysis of the Spanish self-storage market,
- identification of self-storage operators and relevant decision-makers,
- development of a targeted database of prospective customers,
- implementation of a pre-event marketing and invitation campaign for the AESS trade fair,
- email and telephone communication with prospective customers,
- organisation of individual business meetings during the event,
- representation of LB Pro at its exhibition stand,
- presentation of the Savvy Lockers software in Spanish,
- delivery of software demonstrations and technical consultations,
- qualification and segmentation of sales leads,
- implementation of structured lead nurturing and follow-up campaigns,
- organisation of online meetings with prospective customers,
- preparation and presentation of tailored SaaS commercial proposals,
- support throughout the sales process and commercial negotiations,
- ongoing project reporting and sales pipeline management.
Project Outcomes
The LB Pro project demonstrated the effectiveness of Tedalian’s integrated Business Development model, combining targeted market prospecting, active B2B marketing, hands-on sales support during industry events and systematic long-term development of prospective customer relationships.
The project not only increased attendance at the client’s exhibition stand to approximately three times the initially expected level and generated more than 30 qualified sales leads, but also enabled LB Pro to enter into advanced commercial discussions with companies considering the implementation of modern automation and management solutions for their self-storage operations.
By acting as a local extension of the client’s sales team, Tedalian helped transform participation in an industry event into a structured sales development process, creating a strong foundation for the continued commercial growth of Savvy Lockers in the Spanish market.