Business Development Support at eCommerce Madrid
Comprehensive business communication and partner acquisition support for Allegro during one of Spain’s leading e-commerce industry events.
Allegro is Poland’s largest online marketplace and one of Europe’s leading e-commerce companies. Every month, millions of users access hundreds of millions of product offers through the platform, supported by an extensive ecosystem of logistics and sales services.
As part of its international growth strategy, Allegro participated in eCommerce Madrid with the objective of establishing relationships with new business partners and acquiring Spanish merchants interested in selling their products through the platform.
Tedalian provided comprehensive support throughout business meetings, ensuring effective and professional communication with partners, prospective merchants and representatives of the Spanish e-commerce sector. Drawing on our team’s experience in international business negotiations and in-depth knowledge of the local market, we enabled Allegro to focus on presenting its value proposition and building meaningful business relationships.
Our expert also actively supported sales and business development activities at the exhibition stand. This included identifying potential partners, initiating conversations with visitors, qualifying leads and presenting the benefits and opportunities of selling through Allegro. This proactive approach helped increase the effectiveness of the client’s presence at the event and maximise the commercial potential of its participation.
Project Outcomes
- professional business communication support during meetings with partners and prospective merchants,
- active identification and qualification of new business opportunities,
- support in presenting Allegro’s cooperation model and the opportunities offered to sellers through the platform,
- more effective business discussions through seamless communication with Spanish-speaking partners,
- hands-on support for sales and business development activities at the exhibition stand,
- accelerated generation of qualified leads and development of new business relationships during the event.
The project demonstrated that successful international expansion requires more than simply being present at major industry events. It also requires a local partner capable of actively supporting communication, sales activities and the development of business relationships. With Tedalian’s support, Allegro was able to maximise the commercial potential of its participation in eCommerce Madrid and use the event effectively as a platform for expanding its international network of business partners.