Strategic Sourcing and Private Label Energy Drink Production
Comprehensive management of the sourcing process and selection of a private label manufacturer for a Spanish beverage producer seeking to expand its product portfolio and strengthen its presence in North African markets.
The client, one of Spain’s leading producers of fruit juices, fruit and vegetable beverages and soft drinks, has supplied its products for many years to retail chains and distribution partners across Spain, the Nordic countries, Western Europe and North Africa.
As part of its product portfolio development strategy and preparations for further international expansion, the company decided to launch an energy drink under its own brand. Tedalian was selected as the partner responsible for managing the entire sourcing process, selecting the most suitable manufacturer and supporting commercial negotiations.
The project began with the identification and qualification of leading Polish energy drink manufacturers offering private label production. Only companies meeting the client’s requirements in terms of quality, production capacity, industry experience and potential for long-term cooperation were invited to participate in the procurement process.
During the subsequent stages of the project, we conducted a comprehensive evaluation of the proposals, assessing product formulation and quality, sensory characteristics, quality certifications, production capacity, technological capabilities, experience in delivering private label projects and the overall business reliability of each manufacturer.
Following the qualification process, a shortlist of finalists was selected. The shortlisted manufacturers submitted comprehensive commercial proposals, provided product samples for evaluation and presented their experience in delivering projects for other brands.
Tedalian continued to represent the client’s interests throughout the commercial negotiation stage, leading discussions on the cooperation model, production terms, logistics requirements, packaging design, minimum order quantities and the commercial terms of the contract.
Project Outcomes
- identification and qualification of leading energy drink manufacturers in Poland,
- comprehensive management of the procurement and competitive tendering process,
- assessment of product quality, formulations, certifications and suppliers’ production capabilities,
- comparison of proposals based on commercial, technological and financial criteria,
- coordination of product sampling, testing and evaluation,
- representation of the client throughout commercial and contractual negotiations,
- selection of the manufacturing partner responsible for producing the energy drink under the client’s own brand,
- establishment of a solid foundation for the development of a new product line and further international expansion.
The project demonstrated Tedalian’s expertise in international sourcing, procurement process management and private label projects. By combining in-depth market knowledge, rigorous supplier evaluation and effective commercial negotiations, Tedalian enabled the client to reduce investment risk, accelerate the manufacturer selection process and secure a production partner capable of meeting demanding quality standards and supporting a long-term business relationship.