International Sales Support at Anuga FoodTec
Comprehensive business communication support and active sales lead generation at Anuga FoodTec in Cologne, one of the world’s leading trade fairs for food and beverage production technology.
PP-DUO is one of Poland’s most innovative manufacturers of labelling solutions, specialising in the design and production of sustainable labels for the food, cosmetics and FMCG industries. The company continuously develops solutions based on environmentally responsible materials, including sugarcane fibres, grape waste and cotton, as well as sustainable inks and printing processes aligned with the principles of the circular economy.
During the international Anuga FoodTec trade fair in Cologne, Tedalian provided comprehensive language and commercial support, enabling the client to communicate professionally and effectively with potential business partners from around the world.
Our experts participated in business meetings, providing English and German interpreting support and facilitating communication between the PP-DUO team and prospective customers, distributors and investors. Thanks to our knowledge of technical terminology and experience in international business negotiations, discussions were conducted efficiently and effectively, allowing the client to focus on presenting its solutions, developing relationships and exploring new commercial opportunities.
The scope of cooperation also included active sales support at the exhibition stand. The Tedalian team proactively engaged with visitors, conducted initial business discussions, qualified prospective customers and initiated commercial contacts with companies interested in the client’s solutions.
Project Outcomes
- professional English and German interpreting support during business meetings,
- proactive engagement with exhibition stand visitors and qualification of prospective customers,
- support in presenting the client’s products and developing relationships with international business partners,
- improved effectiveness of commercial communication throughout the event,
- approximately 20% increase in the number of sales leads generated as a result of Tedalian’s active sales support,
- establishment of valuable business contacts with international partners and investors.
The project demonstrated that successful participation in an international trade fair requires more than an attractive product offering — it also depends on professional communication, proactive customer engagement and effective sales support.
With Tedalian’s hands-on assistance, the client was able to maximise the commercial potential of one of the world’s leading industry events, generating a greater number of qualified business contacts and creating new opportunities for further growth across international markets.